Volvo’s Strategy

The Volvo Group’s mission is to “Drive prosperity through transport solutions”. The Group’s products and services are continuously developed to support sustainable societies and the well-being and safety of people. With this mission in mind, the Volvo Group strives to achieve its vision to be the most desirable and successful transport solution provider in the world.

The Volvo Group’s aspirations are to have leading customer satisfaction for all of its brands in each segment; to be the most admired employer in the industry and to have industry leading profitability. The Group’s values – Customer Success, Trust, Passion, Change and Performance – are the cornerstone of the Group’s company culture.

The Volvo Group Code of Conduct clearly defines expectations on the way the Group runs its business – not just in a few places, but wherever the Group operates. The Code of Conduct summarizes what the Volvo Group stands for and what Volvo expects from its employees. Seven strategic priorities set the direction for the Group.

They describe the key fundamentals of the Volvo Group strategy such as customer focus, decentralization, empowerment and P&L responsibility for its brand organizations, continuous improvements as well as the importance of utilizing the Group strengths to increase synergies, profitability and to take leadership in key technologies.

Based on the Group’s strategic priorities, each Business Area defines it’s own operational plans. The long-term plans, such as the Group’s industrial and product plans, are also crucial parts of the Group’s strategic direction.